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“I love playing games with my friends and competing to show who is best. The impact on players and developers was felt strongly: Using GameOn, the developers drove engagement and retention by hosting multiple rounds of qualifiers where players won real-world prizes fulfilled by Amazon in each round. In the fall of 2018, three of the largest game developers in India - Nazara Technologies, Nextwave Multimedia, and Mech Mocha - partnered with GameOn to create GameOn Masters India. India represents one-tenth of the world’s gamers and has the second-largest smartphone user base in the world. GameOn is being used around the world where mobile gaming is growing rapidly. We've even noticed an uptick in IAP conversions, up to 2x higher between players who participate in GameOn tournaments vs those who don’t," said Matt Small, CEO, creative director, and co-founder, Vector Unit Inc. Weekly tournaments have become a critical piece of our retention and engagement mechanic. "GameOn made it really easy for us to incorporate tournament play into Beach Buggy Racing 2 at launch. Premium prizes are awarded to the top 200 players, motivating players to participate, while smaller prizes are given to everyone who joins in, making the competition fun for all. Within these groups, players have a much higher chance of winning prizes which drives increased engagement. The weekly tournaments with in-game prizes are fun for beginners and expert players alike, as Vector Unit uses GameOn’s ability to automatically split their large user base into smaller, fun sized group. With a GameOn integration that took only two weeks, Vector Unit connects players by allowing them to compete with each other no matter what type of phone they use. When Vector Unit began development of Beach Buggy Racing 2, a sequel to the hit mobile kart racing game, they set out to build a community at the heart of the game. This blog post highlights a few developer success stories, key features we released, and new features we’re proud to announce. We’ve learned a great deal from them and launched several new features to open up greater opportunities to increase player lifetime value. Over the last year, developers have embraced our cross-platform APIs to engage their communities in brand new ways. We developed GameOn because game developers told us they needed an easier way to build cross-platform competition into existing games to keep players engaged and excited, and according to Newzoo, mobile gamers that participate in tournaments are more than two times as likely to spend money in mobile games than those who do not participate.
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In March 2018, we launched Amazon GameOn, a service to help developers connect players through competition and keep them engaged.